Projects
Selected product, strategy, data analysis, and marketing projects
Product Concepts
Original product concepts built as functional prototypes and interactive specs.
Case Studies
Strategy, analytics, and marketing case studies applied to real companies and real problems.
Product Strategy
PlayStation iOS App
Redesigning the PlayStation mobile experience to drive engagement beyond the console.
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Brand Strategy
Disney+
Deepening Disney+'s brand relevance through audit and strategic recommendations.
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Growth Strategy
Airbnb Extended
Expanding Airbnb's platform strategy to capture the extended-stay housing market.
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PreFormance Therapy & Fitness
Designing an AI-powered physical therapy platform to make rehab more accessible.
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SQL/LLM Evaluation
Benchmarking leading LLMs for SQL analytics across accuracy, usability, privacy, and cost.
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AI Sports Production
Reimagining live sports production through AI-driven automation and scale.
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AI Diffusion
Diagnosing AI adoption barriers and recommending strategies for responsible use.
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Team Performance Analytics
Improving team performance through data-driven insights and analytics frameworks.
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Vessel Inspection Robot
Engineering an autonomous vessel inspection and repair robot for industrial safety.
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Corporate Strategy
Ferrari
Evaluating Ferrari's long-term strategy to balance growth with brand exclusivity.
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Digital Marketing Strategy
Sacrificio Mezcal
Reframing Mezcal Sacrificio's brand strategy through digital channels.
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Design Thinking
Tona Activewear
Validating TONA's product and brand strategy through experiential retail pop-ups.
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Global Operations Strategy
Dangote Group
Assessing options for operating sustainably amid political and economic volatility.
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Nonprofit Strategy
Youth Justice Alliance
Developing data-driven investment and CRM recommendations for a nonprofit organization.
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